New Delhi . Deepika Padukone, the leading lady of mental, physical and emotional wellness, on Thursday launched her self-care brand 82E (pronounced AT-to-East). The brand will offer premium, high-performance products that make the practice of self-care a simple, effective and enjoyable part of everyday life.
The name is inspired by the meridian that runs longitudinally through India and defines the country’s standard time. Eighty-two East traces the journey and experience of a global Indian icon as a modern woman, rooted in India but global in her approach.
The brand will launch this month with Skincare as its inaugural category. AT-Two East’s skincare products are crafted by in-house experts, and each product combines an Indian ingredient with a scientific compound into a powerful formula. The products are thoughtfully designed to make skincare a delightful ritual.
The brand prides itself on being India’s first celebrity-owned self-care brand backed by global institutional venture capitalists. On the occasion of launching her own self-care brand, Deepika Padukone, Co-Founder, AT-Two East, says, “Wherever I am in the world, consistently practicing simple acts of self-care, I get me off the ground. helps and enables us to stay connected. With AT-Two East, I hope to inspire all of us to connect with our true, most authentic selves through consistent and humble self-care practices.”
Launched Padukone entered full-fledged entrepreneurship, expanding her mission to leave behind a distinctive legacy and inspiring people to live authentic lives beyond her professional endeavors as an actress, producer and mental health advocate.
To learn more about AT-Two East’s benefits, please visit 82e.com.
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