Over time, automakers keep on changing their models as well as their company’s identity ‘logo’. Recently, Kia Motor launched its new logo in the world market, which is now being used across all the models. In this direction, now the country’s leading vehicle manufacturer Mahindra & Mahindra is also going to launch its logo, which is likely to be introduced by the company in its upcoming new SUV Mahindra XUV700.
According to a report published in the automobile forum website Team-BHP, Mahindra has been working on this new logo since December 2020 last year. An image of this new logo has also been displayed in this report, which is completely different from the current design. While in the current logo, the three lines meet at a point in an oval shape, the new logo is designed with a simple English letter ‘M’.
However, it has also been said in this report that, this is not the final form of the design. That is, it can be changed before being used in the upcoming new model. The logo which is currently used by the company was adopted in the year 2000 by the then Managing Director, Anand Mahindra after the reorganization of the company. Which was first used in the new Scorpio launched in the year 2002.
Now it is believed that the company can use this new logo in its upcoming new 7-seater SUV XUV700. Which will be launched in the market soon. Many teasers have also been released by the company regarding this SUV, in which some special features related to it have been shown. It is being told that it will be the most powerful and advanced SUV in its segment.
photo credit: team-bhp