Maruti Suzuki introduced its subscribe service in September last year. In this service, customers have the option to own a Maruti car without buying it. Maruti’s pilot subscription started from Gurugram and Bangalore and then expanded to Delhi-NCR. Maruti’s subscription program has now been launched in 4 more cities (Jaipur, Indore, Mangalore, Mysore). This service of Maruti is now available in total 19 cities.
Maruti’s subscribe program works like a platform
Maruti Suzuki’s subscribe program acts as a platform to offer customized car subscription products through various partners. Presently, the subscription platform is offering the products through these 3 subscription partners namely Oryx Auto Infrastructure Services Ltd, ALD Automotive India and Myles Automotive Technologies Pvt Ltd.
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Maruti Swift on fixed monthly subscription of Rs 14,176
Under this program, Maruti Swift cars are available at a fixed monthly subscription amount of Rs 14,176. At the same time, Maruti Ignis is available on a fixed monthly subscription of Rs 13,019 and WagonR customers on a monthly amount of Rs 12,325. Customers also have the option of choosing between white or black registration plates in the program.
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In white plate subscription, the car is registered in the name of the customer.
Customers can choose between the line-up of Maruti Arena and Nexa. These cars include Wagnor, Swift, Dzire, Vitara Brezza, Ertiga, Ignis, Baleno, Ciaz, S-Cross and XL6. In white plate subscription, the car is registered in the name of the customer. There is a tenor option of 12, 24, 36 or 48 months. It has options of 10,000 kms, 15,000 kms, 20,000 kms and 25,000 kms annually.
Whereas, in black plate subscription, the car is registered in the name of the subscription partner. In this, the customer gets the option of 12 months, 18 months, 24 months, 30 months, 36 months, 42 months or 48 months. The service has options of 10,000 kms, 15,000 kms, 18,000 kms and 25,000 kms annually.