
In the American Football League, a large amount was spent for the farmer movement and an advertisement showing Rihanna’s tweet on it. In such a situation, the question was in everyone’s mind that where was the funding to show the advertisement in the American Football League ‘Super Bowl 2021’. According to the report of Indian Express, the advertisement was prepared by Indian American banker Raj Sodhi Laine and his friends. The 30-second ad was played just before the start of the National Football League. The league was crowdfunded to play ads in this league, which added over 100 million viewers.
Raj Sodhi Lyanay has told about this ad that he planned to raise US $ 8,52,000 so that the advertisement could be shown in 43 major cities of America. But we were late and then we had to advertise to the Football League with US $ 10,000. For this, we created a crowdfunding platform called ‘GoFundMe’. Through this, an amount of US $ 11,123 was raised in a single day. According to the report, only US $ 10,000 was required for the advertisement and the remaining amount was donated to the non-profit organization ‘Seva For Everyone’.
The advertisement featured photographs of the ongoing peasant movement in India. Apart from this, the tweet of American pop singer Rihanna was also shown. The video was produced by Shar Singh, who lives in the US. The commercial was also shared on Instagram by the producers after the advertisement aired. There was a lot of controversy about this ad and questions were raised in India. The advertisement also featured a message issued by the Mayor of France. Let us tell you that Frenso County is famous for agriculture in American and all agricultural products are produced here.
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